Michelle Moses | Social Media Management For Small Businesses

With the explosion of social media usage, businesses and individuals alike are scrambling to maintain a relevant online presence. However, as tempting as it might be to get your 12-year-old to manage your social media, there are certain things they’re simply not going to do. After all, unless your 12-year-old is a marketing prodigy, it’s better to invest in specialized expertise. Social media is marketing and advertising and should be treated as such.

No Shade Intended, I Promise

First and foremost, this isn’t meant to belittle the capabilities of youngsters. In fact, many 12-year-olds are incredibly tech-savvy and could teach adults a thing or two about the latest social media trends. However, managing a social media presence goes beyond just knowing how to post a picture or tweet. It requires an understanding of brand management, audience engagement, and content creation – skills that most 12-year-olds have yet to develop.

Engagement

One of the things your 12-year-old isn’t going to do when you get them to take over your social media is engage with your audience in a meaningful way. Engagement is more than just posting content and waiting for likes. It involves responding to comments, starting conversations, and building relationships with your followers. It’s about understanding your audience and providing them with the value they seek from your brand.

Action Notifications

Another aspect of social media management that your 12-year-old probably won’t handle effectively is monitoring and responding to action notifications. These notifications let you know when someone has interacted with your content. It could be a like, a share, a comment, or even a direct message. Responding promptly and appropriately to these actions is crucial for maintaining a positive brand image and fostering relationships with your audience.

Content Research

Last but not least, your 12-year-old is unlikely to conduct adequate content research. Content research involves identifying trending topics, understanding what your audience wants to see, and creating content that aligns with your brand’s mission and values. It requires time, effort, and a good understanding of your industry and audience.

Moral of this rant?

While it’s admirable to get your children involved in your business, it’s important to remember that social media management is a professional task that requires specialized skills and expertise. Instead of entrusting this task to your 12-year-old, consider investing in a professional social media manager or taking the time to educate yourself about effective social media strategies.

End of Rant ;).