Michelle Moses | Social Media Management For Small Businesses

If you’re not already using those nifty little circles that sit right below your bio to their full potential, you’re missing out on a chance to showcase your best content and engage your audience even further!

Here are three takeaways and four best practices to ensure you’re making the most of Instagram highlights:

Takeaway #1: Curate Your Story
Highlights are a fantastic way to curate your Instagram story content and ensure that your best moments stick around for more than just 24 hours. Choose your highlights carefully to give visitors a snapshot of what your profile is all about.

Takeaway #2: Showcase Your Brand
Use highlights to showcase different aspects of your brand or business. Whether it’s behind-the-scenes glimpses, product features, customer testimonials, or event coverage, highlights provide a fantastic opportunity to give your followers a comprehensive view of what you have to offer.

Takeaway #3: Increase Engagement
By organizing your content into highlights, you make it easier for your audience to explore and engage with your posts. This can lead to increased interaction, longer time spent on your profile, and ultimately, stronger connections with your followers.

Best Practices:

1. Create Clear and Descriptive Cover Images: Make sure each highlight has an eye-catching cover image that clearly represents its content.
2. Organize Highlights Into Categories: Group your highlights into categories to make your profile navigation seamless and intuitive for visitors.
3. Regularly Update and Refresh: Keep your highlights up to date by adding new content and removing outdated posts to ensure relevance.
4. Tell a Story: Arrange your highlights in a way that tells a cohesive story about your brand, allowing visitors to delve deeper into your narrative.

So, there you have it – a quick guide to elevating your Instagram presence with highlights.

Start curating, showcasing, and engaging with your audience like never before.

Happy highlighting!