Tag: marketing strategy
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Surviving Instagram’s “Sends‑Per‑Reach” Era
🎬If Netflix ever decides to make a documentary about the modern content marketer, I already know what my episode would be called:“The Year Instagram Decided DM Shares Matter More Than Anything Else.” Because in the last six months, Instagram quietly rolled out one of the most disruptive algorithm shifts we’ve seen in years and it…
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When Visibility Slips: How to Reclaim Your Social Media Presence Before It Costs You Clients
You might not realize how much neglecting your social media has affected your business until someone says they couldn’t find you online. You’re busy. You’re running the business, managing inventory, teaching classes, answering emails and somewhere in the shuffle, social media slips. It happens. But then a potential client says, “I couldn’t find you online,”…
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Why Connection Beats Conversion: Rethinking Your Content Goals as a Solopreneur
Maybe the reason your content isn’t converting is because you’re meant to connect, not just sell. If you’re a small business owner who’s also the face of your brand you already know how precious your time is. So when it comes to content marketing, it’s tempting to chase quick wins: more likes, more clicks, more…
michellemosescdma
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Why Going Viral Isn’t Always the Win You Think It Is
You’ve seen it happen: a post goes viral, racks up thousands of views, and suddenly everyone’s chasing the same format, the same sound, the same aesthetic. But here’s the truth most solopreneurs don’t hear enough: Sometimes not getting viral reach is the best thing that can happen. 📉 The Hidden Costs of Going Viral Viral…
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The Matching Principle: What Supercommunicators Taught Me About Creating Content That Connects
Every month, I choose a book, podcast, or course that helps me grow as a marketer, creator, and leader. For April, I’m listening to Supercommunicators by Charles Duhigg, and it starts out immediately being helpful to me as a digital marketer/content marketer. The very first chapter, “The Matching Principle,” offers a framework that feels tailor‑made…
michellemosescdma
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SEO vs AEO vs GEO – The Complete Guide to Modern Search Optimization in 2026
Search isn’t one thing anymore. It’s not just “ranking on Google” or “writing good content.” In 2026, people discover information through three major pathways: Each one works differently. Each one serves a different user intent. And each one requires its own optimization strategy. If you want your brand to stay visible and competitive, you need…
michellemosescdma
AEO, AI, answer engine optimization, content, content-creation, content-marketing, digital-marketing, generative engine optimization, GEO, GOOGLE, Human Resources, marketing strategy, search engine optimization, SEO, Social Media Content Strategy, Social Media Services, social media tips, social-media -
GEO in 2026 – How to Optimize for AI Search Engines Like ChatGPT, Copilot & Gemini
If SEO helps you rank on Google and AEO helps you win zero‑click answers, GEO (Generative Engine Optimization) is how you show up in the new world of AI‑driven search. And in 2026, that world is no longer “emerging.”It’s here. It’s mainstream. And it’s changing how people discover brands, products, and services. AI search engines…
michellemosescdma
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AEO in 2026 – How to Become the Answer in Zero‑Click Search
If SEO is about being found, AEO (Answer Engine Optimization) is about being chosen. And in 2026, that distinction matters more than ever. Search behaviour has shifted. People want instant answers, not long scroll sessions. Google is serving more zero‑click results. Voice assistants are reading out single responses. And AI‑powered search tools are summarizing the…
michellemosescdma
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SEO in 2026 – Why Classic Search Still Matters in an AI‑Driven World
Search has evolved faster in the last few years than most businesses can keep up with. AI search engines are rewriting the rules, zero‑click answers dominate mobile results, and users expect instant clarity. With all that change, it’s easy to wonder whether SEO still matters in 2026. Here’s the truth: SEO is still the foundation…
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Are You B2B, B2C… or Both? How to Find Out and Why It Matters (Part 2 of 2)
If you read Part 1 of this series, you know that B2B and B2C marketing require different approaches. But what happens when your business isn’t clearly one or the other? Or when you find yourself blending strategies and not seeing the traction you expected? That’s where this post comes in. I’ve created a few resources…
Michelle Moses | Social Media Management For Small Businesses 