Tag: marketing strategy
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Meta Ads for Small Business Owners: Part 3
Meta Business Suite Ads: What You Can Do (and What’s Better Done by a Pro) Welcome to the final post in my three-part series on running ads through Meta. If you’re a small business owner trying to DIY your marketing, this series was built to help you understand your options, avoid common pitfalls, and make…
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Meta Ads for Small Business Owners: Part 2
Should You Boost That Post? Pros, Cons & Real Talk Welcome back to my three-part series on running ads through Meta Business Suite. If you’re a small business owner trying to navigate digital marketing solo, this series is designed to help you understand your options and make smart, confident decisions with your ad spend. In…
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📈 Meta Ads for Small Business Owners: Part 1
Boosted Post vs. Ad Campaign—What’s the Real Difference🤷🏾♀️? Welcome to the first post in my three-part series on running ads through Meta Business Suite. If you’re a small business owner trying to DIY your digital marketing, this series is for you. I’ll walk you through the basics, break down the pros and cons, and share…
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Beyond the Likes: Reclaiming Purpose in a Vanity-Driven Digital World
Before I stepped into the world of digital strategy, I spent 35 years in the health and wellness industry, specifically as a group fitness instructor and personal trainer. Back then, fitness was about community, empowerment, and transformation. It was sweaty high-fives, shared goals, and helping people feel strong from the inside out. But then came…
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Email Marketing That Converts
Part 2 of 2: Smarter Campaigns, Stronger Connections In Part 1 of this series, I shared key takeaways regarding E-commerce Marketing and Email Campaigns, specifically around optimizing online storefronts and customer journeys. Now let’s talk about the second half: email marketing. Because while social media gets the spotlight, email is still one of the most…
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E-Commerce Marketing Insights
Part 1 of 2: E-Commerce Strategy That Converts Why E-Commerce Strategy Matters More Than Ever Whether you’re selling products, services, or digital downloads, your online storefront needs more than just good design, it needs a strategy. This course reinforced how critical it is to understand the customer journey from discovery to checkout, and how to…
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From Posts to Professionalism: How Small Business Owners Can Navigate Employee Social Media
I recently had the chance to guest blog for The HR Pro (a client I love working with!) on a topic that’s becoming more and more relevant for small business owners: how to navigate employee social media in a way that protects your brand and empowers your team. Whether you’re a solopreneur or managing a…
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LinkedIn Ad Formats That HR Pros Shouldn’t Ignore
If you’re an HR professional looking to strengthen your presence on LinkedIn, it’s time to think beyond status updates and job listings. Whether you’re hiring, hosting events, or positioning yourself as a thought leader, LinkedIn has ad tools designed to boost visibility and drive results. Here are two formats you might be overlooking—and why they…
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How to Talk to AI (and Actually Get What You Want)
Prompt engineering might sound like technical jargon, but at its heart, it’s simply the art of asking AI the right kind of questions. I like to think of prompts as flushed-out summaries, basically a way to take what’s floating around in your head and shape it just enough for AI to understand and respond meaningfully.…
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LinkedIn for Social Media Managers, Small Biz Owners & Solopreneurs – Part 2 Grow your network, hire smart, and generate warm leads
LinkedIn isn’t just about being seen, it’s about being remembered. And in 2025, it remains one of the few digital spaces where small business owners, solopreneurs, and managers can build real relationships that drive actual business growth. In Part 1, we talked visibility and content. Now, let’s go deeper into using LinkedIn as a growth…
Michelle Moses | Social Media Management For Small Businesses 