Tag: marketing strategy
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A Twist on KPIs For Social Media – Now THIS is Manageable ROI!
It’s called the ‘algorithm’ and the key to social media success lies in how well you can keep your audience interested, informed, inspired, and involved. To truly connect with your followers, it’s essential to understand the significance of these elements and incorporate them into your social media strategy. 1. Keep People Interested:To captivate your audience’s…
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Elevate Your Instagram Game with Highlights!
If you’re not already using those nifty little circles that sit right below your bio to their full potential, you’re missing out on a chance to showcase your best content and engage your audience even further! Here are three takeaways and four best practices to ensure you’re making the most of Instagram highlights: Takeaway #1:…
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Showcasing Your Company Culture: Leveraging the Power of Social Media
Did you know that social media platforms offer a powerful way for employers to showcase their company culture and values? In today’s digital age, your online presence speaks volumes about your brand and social media is your megaphone to the world. You have the opportunity to create engaging content that highlights what makes your company…
michellemosescdma
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Mastering Shareable Content: A Social Media Strategy Must
In a world where likes, shares, and comments reign supreme, crafting content that sparks conversations is key to standing out in the digital landscape. Platforms are not just looking at the number of followers you have, but how engaged your audience is with the content you share. So, what’s the secret sauce to creating content…
michellemosescdma
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Organic Social Media: Your Secret Weapon for Outshining the Competition
Organic social media, when done right, can be a game-changer for businesses looking to stand out and engage with their target audience in a meaningful way. Let me break it down for you: Why Organic Social Media Is Essential: Action Items to Improve Your Organic Content Strategy: In conclusion, organic social media is not just…
michellemosescdma
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How My Varied Background Shaped My Marketing Career
When I think about my journey through different industries spanning over 35 years, I can’t help but chuckle at the twists and turns that led me to where I am today – deeply immersed in the world of digital marketing. Starting as a leader in health and fitness, my career spanned roles from instructor to…
michellemosescdma
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Freelance vs Employee: Conflict or Best of Both Worlds 🤷🏾♀️?
I have always been an extroverted introvert; and although I had been informally doing social media management a few years before I really looked seriously at it as a career one year before Covid hit. I had started a podcast and a blog page for my health and wellness brand, Live Well with Michelle, and…
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Choosing a Freelance Social Media Manager
If you’re considering bringing a social media manager onboard, here are three key takeaways to help you understand how a freelance social media manager can benefit your small to medium business or solopreneurship over an in-house option: By choosing a freelance social media manager like myself, you can level up your online presence without breaking…
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Memes FTW
In an era where digital presence reigns supreme, memes and social media serve as invaluable assets for businesses of all kinds. These tools are not just about generating a few chuckles; they possess the transformative power to elevate brand awareness, foster genuine connections with customers, and establish a distinct identity in a crowded digital ecosystem.…
Michelle Moses | Social Media Management For Small Businesses 