Tag: storytelling
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Why “30 Days of Content in 10 Minutes” Isn’t a Content Strategy
If you spend any amount of time online as a business owner, you’ve probably seen the promises: And honestly? Some of these tools and systems can be helpful. Templates, AI tools, scheduling platforms, and content prompts absolutely have a place in modern marketing. They can save time, help generate ideas, and improve efficiency. But there’s…
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I Tested Suno So You Don’t Have To: What You Need To Know About AI‑Generated Music
AI tools are everywhere right now, and if you run a small business or you are a solopreneur, you have probably felt the pressure to “keep up” with every new platform that pops up. Part of my job as a content strategist is to test these tools, break them down, and help you understand what…
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Document, Don’t Perform: The Most Underrated Content Strategy for Small Business Owners
Small business owners and solopreneurs often tell me the same thing:“I don’t know what to post.”Or, “My day isn’t interesting enough.”Or the classic, “I don’t want to bother people.” But here’s the truth:Your audience isn’t waiting for you to perform.They’re waiting for you to show up. And the easiest, most sustainable way to do that?Document…
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Why Connection Beats Conversion: Rethinking Your Content Goals as a Solopreneur
Maybe the reason your content isn’t converting is because you’re meant to connect, not just sell. If you’re a small business owner who’s also the face of your brand you already know how precious your time is. So when it comes to content marketing, it’s tempting to chase quick wins: more likes, more clicks, more…
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Why Going Viral Isn’t Always the Win You Think It Is
You’ve seen it happen: a post goes viral, racks up thousands of views, and suddenly everyone’s chasing the same format, the same sound, the same aesthetic. But here’s the truth most solopreneurs don’t hear enough: Sometimes not getting viral reach is the best thing that can happen. 📉 The Hidden Costs of Going Viral Viral…
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The Best Time to Post on Social Media (A Hot Take You Probably Need to Hear)
Every few months, a new “Best Times to Post on Social Media” report drops, and the internet reacts like it is the lost gospel of content strategy.Marketers repost it. Creators panic and adjust their schedules. Someone inevitably says, “Well, Hootsuite says Tuesdays at 10 AM EST are peak engagement.” And honestly, I think we need…
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The 8 Content Pillars Every Brand Needs to Grow
If you’ve ever stared at a blank content calendar wondering what to post, you’re not alone. Most brands don’t struggle with creating content – they struggle with creating the right content. The kind that builds trust, attracts the right audience, and actually moves people closer to working with you. That’s where content pillars come in.…
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The Matching Principle: What Supercommunicators Taught Me About Creating Content That Connects
Every month, I choose a book, podcast, or course that helps me grow as a marketer, creator, and leader. For April, I’m listening to Supercommunicators by Charles Duhigg, and it starts out immediately being helpful to me as a digital marketer/content marketer. The very first chapter, “The Matching Principle,” offers a framework that feels tailor‑made…
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The Real Advantages of Being a Remote Content Marketer
Remote work has shaped every part of my career as a content marketer and social media manager. I have worked with fully remote clients for almost five years, and that consistency has shown me how distance can strengthen strategy, creativity, and long term results. Working remotely is not just a preference for me. It is…
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Why Thought Leadership Works So Well for Small Businesses and Solopreneurs
Thought leadership is one of the fastest ways for small businesses and solopreneurs to build trust. When your audience sees you as someone who understands your industry on a deeper level, you stop competing on price or visibility and start standing out because of your expertise. For service providers especially, your knowledge is part of…
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Michelle Moses | Social Media Management For Small Businesses 