Tag: LinkedIn

• Are You B2B, B2C… or Both? How to Find Out and Why It Matters (Part 2 of 2)

  

  If you read Part 1 of this series, you know that B2B and B2C marketing require different approaches. But what happens when your business isn’t clearly one or the other? Or when you find yourself blending strategies and not seeing the traction you expected? That’s where this post comes in. I’ve created a few resources…

  michellemosescdma

  March 22, 2026

  content, content-marketing, Social Media Services

  content-creation, content-marketing, LinkedIn, marketing, marketing strategy, Social Media Content Strategy, Social Media Services

• B2B vs. B2C Marketing: Why One Size Never Fits All – (Part 1 of 2)

  

  How understanding the difference will sharpen your strategy and help you attract the right audience After years of creating tailored content marketing strategies for a wide range of clients, I’ve learned this: marketing is never one-size-fits-all. What works brilliantly for a product targeting everyday consumers might completely flop for a professional audience making six-figure decisions.…

  michellemosescdma

  March 22, 2026

  content, content-marketing, Social Media Services

  content, content-creation, content-marketing, digital-marketing, LinkedIn, marketing, Social Media Content Strategy, Social Media Services

• When Engagement Is Low, Messaging Might Be the Real Issue

  You’re posting consistently. You’re trying new formats. But the likes are low, the comments are quiet, and the saves are… nonexistent. Before you blame the algorithm, take a closer look at your message. Why It Matters: Engagement isn’t just about visibility, it’s about resonance. If your audience isn’t responding, they might not understand what you’re…

  michellemosescdma

  December 7, 2025

  content-marketing, digital-marketing, Performance Marketing

  content, content-creation, content-marketing, digital-marketing, hashtags, instagram, instagram tips, LinkedIn, marketing, marketing journey, marketing strategy, Social Media Content Strategy, social media tips, social-media, threads, twitter

• 9 Best Practices to Supercharge Your LinkedIn Company Page

  In today’s digital-first world, your company’s LinkedIn presence is more than just a profile; it’s a dynamic hub for brand storytelling, industry connections, and customer engagement. Whether you’re managing a startup page or optimizing one for a global enterprise, here are nine proven strategies to help your company stand out: First impressions matter. A fully…

  michellemosescdma

  August 4, 2025

  content-marketing, Social Media Services

  content-creation, content-marketing, LinkedIn, Social Media Content Strategy, Social Media Services, social media tips

• LinkedIn Ad Formats That HR Pros Shouldn’t Ignore

  If you’re an HR professional looking to strengthen your presence on LinkedIn, it’s time to think beyond status updates and job listings. Whether you’re hiring, hosting events, or positioning yourself as a thought leader, LinkedIn has ad tools designed to boost visibility and drive results. Here are two formats you might be overlooking—and why they…

  michellemosescdma

  July 17, 2025

  AI, content-marketing, Digital Advertising, Performance Marketing, Social Media Services

  content-marketing, digital-marketing, Human Resources, LinkedIn, marketing strategy, networking-online, Social Media Content Strategy

• LinkedIn for Social Media Managers, Small Biz Owners & Solopreneurs – Part 2 Grow your network, hire smart, and generate warm leads

  LinkedIn isn’t just about being seen, it’s about being remembered. And in 2025, it remains one of the few digital spaces where small business owners, solopreneurs, and managers can build real relationships that drive actual business growth. In Part 1, we talked visibility and content. Now, let’s go deeper into using LinkedIn as a growth…

  michellemosescdma

  June 25, 2025

  content-marketing, digital-marketing

  content, content-creation, content-marketing, digital-marketing, LinkedIn, marketing, marketing strategy, networking-online, Social Media Content Strategy, social media tips, social-media, storytelling

• LinkedIn for Social Media Managers, Small Biz Owners & Solopreneurs – Part 1 Build your brand and create content that clicks

  If you’re only using LinkedIn to accept connection requests and congratulate former coworkers on new roles, you’re leaving visibility (and business!) on the table. For small business owners, solopreneurs, and social media leads, LinkedIn in 2025 is a brand builder’s playground if you know how to use it right. In this first part of our…

  michellemosescdma

  June 25, 2025

  content-marketing, digital-marketing

  LinkedIn, Social Media Content Strategy, social media tips