You’re posting consistently. You’re trying new formats. But the likes are low, the comments are quiet, and the saves are… nonexistent. Before you blame the algorithm, take a closer look at your message.
Why It Matters:
Engagement isn’t just about visibility, it’s about resonance. If your audience isn’t responding, they might not understand what you’re saying or why it matters to them.
What Messaging Clarity Looks Like:
• Your captions speak directly to your ideal client.
• Your posts have a clear purpose (educate, inspire, invite).
• Your tone matches your brand personality.
• Your call to action is simple and specific.
Quick Fixes You Can Implement Today:
• ✅ Use “You” More Than “We”
Speak directly to your audience’s experience.
• ✅ Start With a Hook, End With a CTA
Example:“Feeling stuck with social media? Here’s one shift that helped me…”
“Comment with your biggest challenge and we’ll reply with a tip.”
• ✅ Audit Your Last 5 Posts
Ask:• What was the goal?
• Did I speak clearly to my audience’s needs?
• Was the tone consistent?
Engagement starts with clarity. When your message is clear, your audience doesn’t just see your content, they feel it.
Michelle Moses | Social Media Management For Small Businesses 
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