Michelle Moses | Social Media Management For Small Businesses

When I think about my journey through different industries spanning over 35 years, I can’t help but chuckle at the twists and turns that led me to where I am today – deeply immersed in the world of digital marketing.

Starting as a leader in health and fitness, my career spanned roles from instructor to management, from not-for-profit to private facilities and post secondary recreation centres.

I have sat on several boards and acted as ambassador for many initiatives and groups where my sole purpose was to spread awareness through various marketing channels. Shout out to WIFA – The Women In Fitness Association for giving public speaking experience and marketing mentorship for my ambassador role. A lot of what I do now as a digital marketer I credit those ladies.

Some other fond “pre-marketing era but totally I was going marketing but didn’t realize it at the time” memories are of being the warm-up instructor at events and having to promote up to the event, during the event and after. We’re talking grassroots advertising, friends!

In 2018, I transitioned to medical assisting as a TechCA, blending my fitness expertise with health care and again promoting my role and the medical industry itself.

Simultaneously throughout all of this, I have been working in sports retail on the operations side, where we are often asked to promote on our social media on behalf of the company. And as well, I work for my municipality’s recreation and sport department as an instructor and facility coordinator where on many occasions, have worked on promotions teams spending many hours at festivals and events manning booths and sharing online.

Every one of those experiences were networking opportunities where I was able to gain even more experience in different industries. To date, I feel more than confident in my abilities to provide excellent digital marketing services to small – medium business in industries that include:

◦ Recreation, Leisure, Sport & Dance for all demographics

◦ Business Operations – specifically human resources

◦ Entertainment, Media & Photography – especially project work like launches and campaigns

◦ Real Estate Agents, Brokers

◦ Medical Healthcare – specifically chiropractic

◦ Fitness of course!

Despite what probably appears to be chaos, my journey really has been calculated, I just didn’t know it at the time ;).

My passion for marketing specific to social media has been growing for years unbeknownst to me. Well until I turned around and realized that I had established a personal brand through a blog, podcast, exercise YouTube channel and book, all because I just wanted to serve and help people.

Who would’ve thunk it🤷🏾‍♀️?

So, here I am, drawing on years of diverse experiences, combining the skills I’ve gathered along the way to navigate the ever-evolving landscape of digital marketing.

It’s a journey filled with surprises, learnings, and endless possibilities, and I wouldn’t have it any other way.