If you are new here, hi, I am Michelle, a freelance digital marketer and content marketing specialist who tests platforms, tools, and trends so small businesses and solopreneurs do not have to waste time or money figuring out what actually works.
Before I get into my experience, here is a quick overview of what Sora actually is.
Sora is a text to video model developed by OpenAI, the same organization behind ChatGPT and DALL·E. It was first previewed publicly in early 2024 and later released to ChatGPT Plus and Pro users in the United States and Canada.
The model can generate short, high quality videos from written prompts, and it is designed to simulate realistic movement, lighting, and physical behavior. It is part of the broader OpenAI ecosystem and represents their next step in expanding from text and images into full motion video.
This week, I tested Sora AI for myself. And let me tell you, it is impressive, a little weird, and definitely worth talking about.
Here is my honest breakdown.
Why I Wanted to Test Sora AI
I work with many business owners who want to show up online but do not always want to be on camera. Maybe they are shy, maybe they are busy, maybe they simply do not want to do their hair every day; all valid.
AI video tools promise a solution:
“Let us create a video version of you so you do not have to.”
I have tested plenty of these platforms before, avatar generators, lip sync tools, voice clones, and they all fall somewhere between “surprisingly good” and “deeply unsettling.”
So naturally, I had to see where Sora lands.
My First Impressions
Right away, Sora feels more advanced than most AI video tools. The movement is smoother, the lighting is more realistic, and the overall vibe is less “robotic avatar” and more “almost human digital twin.”
But here is the thing:
It is not perfect.
There were a few frames where my face distorted or did not quite look like me. Not enough to ruin the video, but enough that I would not post it without reviewing it carefully.
Think of it like this:
Ninety five percent impressive, five percent “why does my cheek look like it is melting.”
If you have used any AI avatar tools before, this will not surprise you. It is part of the territory.
How I Used the Video (and What I Recommend)
Instead of using the video exactly as Sora generated it, I made a few strategic tweaks.
- I extracted the audio.
The AI generated voice was not the issue, it was fine, but I did not want the occasional face distortion to distract from the message.
- I added trending audio for TikTok and Reels.
This instantly made the video feel more native to the platform and less like an experiment.
- I used a static image for my feed.
Because let us be honest:
Instagram grid equals curated.
Reels equals chaotic fun.
Feed posts are not the place for accidental face glitches.
This workflow gave me the best of both worlds; AI generated visuals, platform friendly audio, and brand safe feed content.
Who Sora AI Is Good For
If you are a:
- small business owner
- solopreneur
- content creator
- coach
- instructor
- or anyone who wants to show up online without filming yourself every day
Sora could be a game changer.
It is especially helpful if you:
- want to batch content quickly
- do not love being on camera
- want to test video concepts before filming them
- need visuals but do not have time to record
Just be prepared to review your footage closely before posting.
Who Should Be Cautious
If you need:
- perfect facial accuracy
- long form talking videos
- zero uncanny valley moments
Sora is not quite there yet.
It is close, but not flawless.
Final Verdict
Sora AI is one of the most promising video tools I have tested so far. The realism is impressive, the workflow is simple, and the potential is huge; especially for business owners who want to create more content without being on camera all the time.
But like any emerging AI tool, it has quirks. A few distorted frames here and there, a moment where it does not quite look like you. Nothing major, but worth noting.
My advice:
Use it strategically.
Use it creatively.
And always review your footage before hitting post.
This is the next evolution of AI video, and we are just getting started!
Michelle Moses | Social Media Management For Small Businesses 
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