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My Latest Posts
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- Why Thought Leadership Works So Well for Small Businesses and SolopreneursThought leadership is one of the fastest ways for small businesses and solopreneurs to build trust. When your audience sees you as someone who understands your industry on a deeper… Read more: Why Thought Leadership Works So Well for Small Businesses and Solopreneurs
- Why Every Service-Based Business Needs a Standalone FAQ Page (Not Just Sprinkled Answers)When I’m working with clients on their websites – especially those in high‑trust industries like physiotherapy, law, real estate, or healthcare, one question comes up again and again: “Should we… Read more: Why Every Service-Based Business Needs a Standalone FAQ Page (Not Just Sprinkled Answers)
- Inconsistent Branding Erodes Trust – Even When Your Offer Is SolidYou’ve got a great offer. You’re showing up online. But something feels off and your audience isn’t converting. The issue might not be your product, it might be your branding.… Read more: Inconsistent Branding Erodes Trust – Even When Your Offer Is Solid
- I Tested Sora AI for Video Creation – So You Do Not Have ToIf you are new here, hi, I am Michelle, a freelance digital marketer and content marketing specialist who tests platforms, tools, and trends so small businesses and solopreneurs do not… Read more: I Tested Sora AI for Video Creation – So You Do Not Have To
- Can AI Make Your Photos Talk? Yes. But Should It Replace You On Camera?As a content marketer who supports small business owners and solopreneurs, I’m always testing out tools that make content creation easier and more efficient. Most of my clients are juggling… Read more: Can AI Make Your Photos Talk? Yes. But Should It Replace You On Camera?
- When Engagement Is Low, Messaging Might Be the Real IssueYou’re posting consistently. You’re trying new formats. But the likes are low, the comments are quiet, and the saves are… nonexistent. Before you blame the algorithm, take a closer look… Read more: When Engagement Is Low, Messaging Might Be the Real Issue
- The (Not So) Glamorous Life of a Social Media ManagerSo I made this AI-generated photo of myself looking all polished and professional; the kind of image that screams “I have it all together.” And while I love it (because… Read more: The (Not So) Glamorous Life of a Social Media Manager
- The Hidden Truth About Content Batching: It’s Not Just About EfficiencyContent batching is often sold as the ultimate productivity hack. Plan once, post often. But here’s the part most solopreneurs don’t hear: batching only works when your content feels aligned.… Read more: The Hidden Truth About Content Batching: It’s Not Just About Efficiency
- 🤷🏾♀️Would You Trust an AI Twin to Represent Your Brand?If you’ve ever wished you could clone yourself to handle your content marketing, you’re not alone. Between client work, admin tasks, and trying to stay visible online, showing up consistently… Read more: 🤷🏾♀️Would You Trust an AI Twin to Represent Your Brand?
- Why Showing Up Online Feels So Hard and How to Make It EasierYou know social media matters. You want to be consistent. But every time you sit down to post, it feels like a mountain. You’re not lazy, you’re overwhelmed. And here’s… Read more: Why Showing Up Online Feels So Hard and How to Make It Easier
- Meta Ads for Small Business Owners: Part 3Meta Business Suite Ads: What You Can Do (and What’s Better Done by a Pro) Welcome to the final post in my three-part series on running ads through Meta. If… Read more: Meta Ads for Small Business Owners: Part 3
- Meta Ads for Small Business Owners: Part 2Should You Boost That Post? Pros, Cons & Real Talk Welcome back to my three-part series on running ads through Meta Business Suite. If you’re a small business owner trying… Read more: Meta Ads for Small Business Owners: Part 2
- 📈 Meta Ads for Small Business Owners: Part 1Boosted Post vs. Ad Campaign—What’s the Real Difference🤷🏾♀️? Welcome to the first post in my three-part series on running ads through Meta Business Suite. If you’re a small business owner… Read more: 📈 Meta Ads for Small Business Owners: Part 1
- Beyond the Likes: Reclaiming Purpose in a Vanity-Driven Digital WorldBefore I stepped into the world of digital strategy, I spent 35 years in the health and wellness industry, specifically as a group fitness instructor and personal trainer. Back then,… Read more: Beyond the Likes: Reclaiming Purpose in a Vanity-Driven Digital World
- Email Marketing That ConvertsPart 2 of 2: Smarter Campaigns, Stronger Connections In Part 1 of this series, I shared key takeaways regarding E-commerce Marketing and Email Campaigns, specifically around optimizing online storefronts and… Read more: Email Marketing That Converts
- E-Commerce Marketing InsightsPart 1 of 2: E-Commerce Strategy That Converts Why E-Commerce Strategy Matters More Than Ever Whether you’re selling products, services, or digital downloads, your online storefront needs more than just… Read more: E-Commerce Marketing Insights
- From Posts to Professionalism: How Small Business Owners Can Navigate Employee Social MediaI recently had the chance to guest blog for The HR Pro (a client I love working with!) on a topic that’s becoming more and more relevant for small business… Read more: From Posts to Professionalism: How Small Business Owners Can Navigate Employee Social Media
- 9 Best Practices to Supercharge Your LinkedIn Company PageIn today’s digital-first world, your company’s LinkedIn presence is more than just a profile; it’s a dynamic hub for brand storytelling, industry connections, and customer engagement. Whether you’re managing a… Read more: 9 Best Practices to Supercharge Your LinkedIn Company Page
- Why Freelance Social Media Managers Put Your Success First!You know what’s underrated? Having someone in your corner who genuinely wants to see you win. That’s the magic of freelance social media managers (SMMs)—we don’t just work for you,… Read more: Why Freelance Social Media Managers Put Your Success First!
- LinkedIn Ad Formats That HR Pros Shouldn’t IgnoreIf you’re an HR professional looking to strengthen your presence on LinkedIn, it’s time to think beyond status updates and job listings. Whether you’re hiring, hosting events, or positioning yourself… Read more: LinkedIn Ad Formats That HR Pros Shouldn’t Ignore
- How to Talk to AI (and Actually Get What You Want)Prompt engineering might sound like technical jargon, but at its heart, it’s simply the art of asking AI the right kind of questions. I like to think of prompts as… Read more: How to Talk to AI (and Actually Get What You Want)
- LinkedIn for Social Media Managers, Small Biz Owners & Solopreneurs – Part 2 Grow your network, hire smart, and generate warm leadsLinkedIn isn’t just about being seen, it’s about being remembered. And in 2025, it remains one of the few digital spaces where small business owners, solopreneurs, and managers can build… Read more: LinkedIn for Social Media Managers, Small Biz Owners & Solopreneurs – Part 2 Grow your network, hire smart, and generate warm leads
- LinkedIn for Social Media Managers, Small Biz Owners & Solopreneurs – Part 1 Build your brand and create content that clicksIf you’re only using LinkedIn to accept connection requests and congratulate former coworkers on new roles, you’re leaving visibility (and business!) on the table. For small business owners, solopreneurs, and… Read more: LinkedIn for Social Media Managers, Small Biz Owners & Solopreneurs – Part 1 Build your brand and create content that clicks
- Freelance vs. In-House: Choosing the Right Social Media & Content Marketing Strategy for Your BusinessI am pretty confident that by now in the year 2025 on Beyoncé‘s Internet that you as a small business owner recognize the power of content marketing and social media… Read more: Freelance vs. In-House: Choosing the Right Social Media & Content Marketing Strategy for Your Business
- More Than Messaging: How to Stay Ahead in Strategic Communication CampaignsIn the ever-evolving digital landscape, successful communication isn’t about keeping up, it’s about staying ahead. Whether you’re managing your brand solo or with the help of a social media pro,… Read more: More Than Messaging: How to Stay Ahead in Strategic Communication Campaigns
- Animating Your Brand: How AI Avatars Can Boost EngagementEver wondered how an animated version of yourself could impact your brand’s presence online? Well, I tested it out! 🎭✨ Using ChatGPT and CapCut (shoutout to @stan_nwaeze on Instagram for… Read more: Animating Your Brand: How AI Avatars Can Boost Engagement
- I Tested AI Avatars for Social Media Ads—So You Don’t Have ToArtificial intelligence is transforming marketing at lightning speed, and one of the latest trends is AI-generated avatars in advertisements. Intrigued, I decided to test AI Ads using the Captions app… Read more: I Tested AI Avatars for Social Media Ads—So You Don’t Have To
- Maximizing Testimonials and Reviews on Social Media: Best Practices for Different IndustriesYour testimonials might be impressive, but if they’re not driving sales or getting shared, what’s the point? Let’s talk about what actually works. Social proof is a powerful tool in… Read more: Maximizing Testimonials and Reviews on Social Media: Best Practices for Different Industries
- Part Two: Actionable Steps for Small Business Owners to Drive Website Traffic Using Social MediaSo, how can small business owners and social media marketers harness organic social media for website traffic? Here are practical steps to get started: Organic social media is a powerful… Read more: Part Two: Actionable Steps for Small Business Owners to Drive Website Traffic Using Social Media
- The Role of Organic Social Media in Driving Traffic to Your Website – Part OneThis blog post is Part One of a two-part series exploring how organic social media can be a game-changer for driving traffic to your website. In this first installment, we’ll… Read more: The Role of Organic Social Media in Driving Traffic to Your Website – Part One
- How My Google Ads Certifications Benefit You🫵🏾!!!📚As a dedicated content marketer, digital marketer, and social media manager, I always stay updated in the industry and I recently renewed my Google Ads Search and Display certifications through… Read more: How My Google Ads Certifications Benefit You🫵🏾!!!
- Social Media Trends for Real Estate in 2025: Here’s What You Need to Know
Are your social media efforts not yielding the leads or engagement you hoped for? You’re not alone. Real estate professionals face a rapidly evolving landscape on platforms like Instagram, Facebook,… Read more: Social Media Trends for Real Estate in 2025: Here’s What You Need to Know - The Importance of Mental Health: Bell Let’s Talk
Today is Bell Let’s Talk Day, a significant initiative aimed at raising awareness and support for mental health. By texting YOUTH to 45678, you can donate $5, and Bell will match your contribution, doubling the impact of your support. - Navigating the World of Micro-Convo NetworksThreads has been out for a whole year already🤯??? To be honest, I haven’t been very active on the platform, or any of the Micro-Convo Networking Platforms😔. Among all the… Read more: Navigating the World of Micro-Convo Networks
- Why I Still Use Hashtags on InstagramHey there, fellow social media enthusiasts and small business owners! Today, I want to talk about a topic that’s been buzzing around the online marketing world lately: hashtags. Recently, there’s… Read more: Why I Still Use Hashtags on Instagram
- Boost Your Email Newsletter Subscriptions with These 3 Proven StrategiesAs a business owner, you know the power of a well-crafted email newsletter. But getting people to subscribe can be a challenge. Here are three strategies that I have found… Read more: Boost Your Email Newsletter Subscriptions with These 3 Proven Strategies
- A Twist on KPIs For Social Media – Now THIS is Manageable ROI!It’s called the ‘algorithm’ and the key to social media success lies in how well you can keep your audience interested, informed, inspired, and involved. To truly connect with your… Read more: A Twist on KPIs For Social Media – Now THIS is Manageable ROI!
- Understanding Great Content for Your Social Media PageIn the ever-evolving world of social media, creating great content is essential for engaging with your audience and standing out among the noise. But what exactly defines great content? While… Read more: Understanding Great Content for Your Social Media Page
- Elevate Your Instagram Game with Highlights!If you’re not already using those nifty little circles that sit right below your bio to their full potential, you’re missing out on a chance to showcase your best content… Read more: Elevate Your Instagram Game with Highlights!
- Showcasing Your Company Culture: Leveraging the Power of Social MediaDid you know that social media platforms offer a powerful way for employers to showcase their company culture and values? In today’s digital age, your online presence speaks volumes about… Read more: Showcasing Your Company Culture: Leveraging the Power of Social Media
- Mastering Shareable Content: A Social Media Strategy MustIn a world where likes, shares, and comments reign supreme, crafting content that sparks conversations is key to standing out in the digital landscape. Platforms are not just looking at… Read more: Mastering Shareable Content: A Social Media Strategy Must
- Organic Social Media: Your Secret Weapon for Outshining the CompetitionOrganic social media, when done right, can be a game-changer for businesses looking to stand out and engage with their target audience in a meaningful way. Let me break it… Read more: Organic Social Media: Your Secret Weapon for Outshining the Competition
- How My Varied Background Shaped My Marketing CareerWhen I think about my journey through different industries spanning over 35 years, I can’t help but chuckle at the twists and turns that led me to where I am… Read more: How My Varied Background Shaped My Marketing Career
- Freelance vs Employee: Conflict or Best of Both Worlds 🤷🏾♀️?I have always been an extroverted introvert; and although I had been informally doing social media management a few years before I really looked seriously at it as a career… Read more: Freelance vs Employee: Conflict or Best of Both Worlds 🤷🏾♀️?
- Choosing a Freelance Social Media ManagerIf you’re considering bringing a social media manager onboard, here are three key takeaways to help you understand how a freelance social media manager can benefit your small to medium… Read more: Choosing a Freelance Social Media Manager
- Memes FTWIn an era where digital presence reigns supreme, memes and social media serve as invaluable assets for businesses of all kinds. These tools are not just about generating a few… Read more: Memes FTW
- 🎉 A Letter To My 100 Year Old Self … About Social Media 💌” Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity” –Brain. E Boyd Sr As I sit here typing away on my futuristic holographic… Read more: 🎉 A Letter To My 100 Year Old Self … About Social Media 💌
- Embracing Versatility: A New Approach to Social Media ManagementAs a freelance digital marketing associate specializing in social media, I understand the evolving landscape of the industry in 2024. It’s no secret that the demands on social media professionals… Read more: Embracing Versatility: A New Approach to Social Media Management
- 3 Mistakes I Made (Early On In My SMM CareerStarting a Social Media Management (SMM) business is no small feat, and like any other venture, it comes with its fair share of mistakes and lessons learned. Here are some… Read more: 3 Mistakes I Made (Early On In My SMM Career
- 3 Things Your 12 yr old Isn’t Going To Do When You Get Them To Take Over Your Social MediaWith the explosion of social media usage, businesses and individuals alike are scrambling to maintain a relevant online presence. However, as tempting as it might be to get your 12-year-old… Read more: 3 Things Your 12 yr old Isn’t Going To Do When You Get Them To Take Over Your Social Media
Michelle Moses | Social Media Management For Small Businesses 