Category: digital-marketing

• Freelance vs. In-House: Choosing the Right Social Media & Content Marketing Strategy for Your Business

  I am pretty confident that by now in the year 2026 on Beyoncé‘s Internet that you as a small business owner recognize the power of content marketing and social media in driving traffic and generating leads. So all that’s left to determine is whether you should hire freelance social media and content marketers or build…

  michellemosescdma

  June 24, 2025

  content-marketing, digital-marketing, Social Media Services

  digital-marketing, marketing strategy, Social Media Content Strategy, Social Media Services, social media tips

• More Than Messaging: How to Stay Ahead in Strategic Communication Campaigns

  In the ever-evolving digital landscape, successful communication isn’t about keeping up, it’s about staying ahead. Whether you’re managing your brand solo or with the help of a social media pro, understanding the why and how behind strategic communication campaigns can elevate your brand online. I recently completed the Strategic Communication Campaigns Specialization from the University…

  michellemosescdma

  June 21, 2025

  content, content-marketing, Digital Advertising, digital-marketing, Performance Marketing, Social Media Services

  content, content-creation, content-marketing, digital-marketing, email-marketing, marketing, marketing journey, marketing strategy, Social Media Content Strategy, Social Media Services, social media tips, social-media, storytelling

• I Tested AI Avatars for Social Media Ads—So You Don’t Have To

  Artificial intelligence is transforming marketing at lightning speed, and one of the latest trends is AI-generated avatars in advertisements. Intrigued, I decided to test AI Ads using the Captions app to see if they could be a game-changer for small business owners and solopreneurs. I created three ads for my business, and while the tech…

  michellemosescdma

  May 27, 2025

  content-marketing, digital-marketing, Ethics, Integrity, Performance Marketing, Responsibility, Social Media Services

  content-marketing, digital-marketing, marketing strategy, Social Media Content Strategy, Social Media Services, social media tips, social-media, storytelling

• Maximizing Testimonials and Reviews on Social Media: Best Practices for Different Industries

  Your testimonials might be impressive, but if they’re not driving sales or getting shared, what’s the point? Let’s talk about what actually works. Social proof is a powerful tool in digital marketing, and testimonials and reviews play a crucial role in influencing potential customers. Over the years of crafting social media content for various clients,…

  michellemosescdma

  May 26, 2025

  content-marketing, Digital Advertising, digital-marketing, Ethics, Integrity, Performance Marketing, Social Media Services

  content, content-marketing, digital-marketing, email, email-marketing, marketing, marketing journey, marketing strategy, Social Media Content Strategy, Social Media Services, social media tips, social-media, storytelling, website traffic

• Part Two: Actionable Steps for Small Business Owners to Drive Website Traffic Using Social Media

  So, how can small business owners and social media marketers harness organic social media for website traffic? Here are practical steps to get started: Optimize Your Social Media ProfilesEnsure your bio, website link, and contact details are up-to-date and compelling. A well-crafted profile acts as a mini landing page that guides visitors to your website.…

  michellemosescdma

  May 20, 2025

  content-marketing, digital-marketing, Performance Marketing, Social Media Services

  content-marketing, digital-marketing, marketing strategy, Social Media Content Strategy, Social Media Services, social media tips, social-media

• The Role of Organic Social Media in Driving Traffic to Your Website – Part One

  This blog post is Part One of a two-part series exploring how organic social media can be a game-changer for driving traffic to your website. In this first installment, we’ll uncover why social media is a crucial tool for increasing visibility, engagement, and clicks to your site. Then, in Part Two, we’ll look at actionable…

  michellemosescdma

  May 20, 2025

  content-marketing, digital-marketing, Performance Marketing

  digital-marketing, marketing strategy, Social Media Content Strategy, social media tips, website traffic

• How My Google Ads Certifications Benefit You🫵🏾!!!

  📚As a dedicated content marketer, digital marketer, and social media manager, I always stay updated in the industry and I recently renewed my Google Ads Search and Display certifications through Google Skillshop.  Here’s how my certifications can benefit you!  Google Ads Search 1. Boosted Campaign Performance: With this certification, I can craft laser-focused ads that…

  michellemosescdma

  February 27, 2025

  Digital Advertising, digital-marketing, Performance Marketing

  content-marketing, digital-marketing, marketing, marketing strategy, Social Media Content Strategy, Social Media Services