Category: Podcasts
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The Matching Principle: What Supercommunicators Taught Me About Creating Content That Connects
Every month, I choose a book, podcast, or course that helps me grow as a marketer, creator, and leader. For April, I’m listening to Supercommunicators by Charles Duhigg, and it starts out immediately being helpful to me as a digital marketer/content marketer. The very first chapter, “The Matching Principle,” offers a framework that feels tailor‑made…
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