Tag: marketing
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I Tested Sora AI for Video Creation – So You Do Not Have To
If you are new here, hi, I am Michelle, a freelance digital marketer and content marketing specialist who tests platforms, tools, and trends so small businesses and solopreneurs do not have to waste time or money figuring out what actually works. Before I get into my experience, here is a quick overview of what Sora…
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When Engagement Is Low, Messaging Might Be the Real Issue
You’re posting consistently. You’re trying new formats. But the likes are low, the comments are quiet, and the saves are… nonexistent. Before you blame the algorithm, take a closer look at your message. Why It Matters: Engagement isn’t just about visibility, it’s about resonance. If your audience isn’t responding, they might not understand what you’re…
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📈 Meta Ads for Small Business Owners: Part 1
Boosted Post vs. Ad Campaign—What’s the Real Difference🤷🏾♀️? Welcome to the first post in my three-part series on running ads through Meta Business Suite. If you’re a small business owner trying to DIY your digital marketing, this series is for you. I’ll walk you through the basics, break down the pros and cons, and share…
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How to Talk to AI (and Actually Get What You Want)
Prompt engineering might sound like technical jargon, but at its heart, it’s simply the art of asking AI the right kind of questions. I like to think of prompts as flushed-out summaries, basically a way to take what’s floating around in your head and shape it just enough for AI to understand and respond meaningfully.…
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LinkedIn for Social Media Managers, Small Biz Owners & Solopreneurs – Part 2 Grow your network, hire smart, and generate warm leads
LinkedIn isn’t just about being seen, it’s about being remembered. And in 2025, it remains one of the few digital spaces where small business owners, solopreneurs, and managers can build real relationships that drive actual business growth. In Part 1, we talked visibility and content. Now, let’s go deeper into using LinkedIn as a growth…
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More Than Messaging: How to Stay Ahead in Strategic Communication Campaigns
In the ever-evolving digital landscape, successful communication isn’t about keeping up, it’s about staying ahead. Whether you’re managing your brand solo or with the help of a social media pro, understanding the why and how behind strategic communication campaigns can elevate your brand online. I recently completed the Strategic Communication Campaigns Specialization from the University…
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Maximizing Testimonials and Reviews on Social Media: Best Practices for Different Industries
Your testimonials might be impressive, but if they’re not driving sales or getting shared, what’s the point? Let’s talk about what actually works. Social proof is a powerful tool in digital marketing, and testimonials and reviews play a crucial role in influencing potential customers. Over the years of crafting social media content for various clients,…
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How My Google Ads Certifications Benefit You🫵🏾!!!
📚As a dedicated content marketer, digital marketer, and social media manager, I always stay updated in the industry and I recently renewed my Google Ads Search and Display certifications through Google Skillshop. Here’s how my certifications can benefit you! Google Ads Search 1. Boosted Campaign Performance: With this certification, I can craft laser-focused ads that…
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Social Media Trends for Real Estate in 2025: Here’s What You Need to Know
Are your social media efforts not yielding the leads or engagement you hoped for? You’re not alone. Real estate professionals face a rapidly evolving landscape on platforms like Instagram, Facebook, LinkedIn, YouTube, and TikTok. Buyers and sellers rely heavily on these platforms to make decisions, but standing out amidst the noise can feel impossible. Key…
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Navigating the World of Micro-Convo Networks
Threads has been out for a whole year already🤯??? To be honest, I haven’t been very active on the platform, or any of the Micro-Convo Networking Platforms😔. Among all the platforms out there, Micro-Convo Networks—think Twitter/X, Threads, and Blue Sky—have a special vibe. They mix microblogging, chats, and a decentralized twist. So how do you…
Michelle Moses | Social Media Management For Small Businesses 