Tag: marketing journey
-
When Engagement Is Low, Messaging Might Be the Real Issue
You’re posting consistently. You’re trying new formats. But the likes are low, the comments are quiet, and the saves are… nonexistent. Before you blame the algorithm, take a closer look at your message. Why It Matters: Engagement isn’t just about visibility, it’s about resonance. If your audience isn’t responding, they might not understand what you’re…
michellemosescdma
-
Why Freelance Social Media Managers Put Your Success First!
You know what’s underrated? Having someone in your corner who genuinely wants to see you win. That’s the magic of freelance social media managers (SMMs)—we don’t just work for you, we work with you! Unlike big agencies juggling dozens of clients, freelancers like me get to fully immerse ourselves in your brand and craft a…
-
More Than Messaging: How to Stay Ahead in Strategic Communication Campaigns
In the ever-evolving digital landscape, successful communication isn’t about keeping up, it’s about staying ahead. Whether you’re managing your brand solo or with the help of a social media pro, understanding the why and how behind strategic communication campaigns can elevate your brand online. I recently completed the Strategic Communication Campaigns Specialization from the University…
michellemosescdma
-
Maximizing Testimonials and Reviews on Social Media: Best Practices for Different Industries
Your testimonials might be impressive, but if they’re not driving sales or getting shared, what’s the point? Let’s talk about what actually works. Social proof is a powerful tool in digital marketing, and testimonials and reviews play a crucial role in influencing potential customers. Over the years of crafting social media content for various clients,…
michellemosescdma
-
Social Media Trends for Real Estate in 2025: Here’s What You Need to Know

Are your social media efforts not yielding the leads or engagement you hoped for? You’re not alone. Real estate professionals face a rapidly evolving landscape on platforms like Instagram, Facebook, LinkedIn, YouTube, and TikTok. Buyers and sellers rely heavily on these platforms to make decisions, but standing out amidst the noise can feel impossible. Key…
-
Elevate Your Instagram Game with Highlights!
If you’re not already using those nifty little circles that sit right below your bio to their full potential, you’re missing out on a chance to showcase your best content and engage your audience even further! Here are three takeaways and four best practices to ensure you’re making the most of Instagram highlights: Takeaway #1:…
-
How My Varied Background Shaped My Marketing Career
When I think about my journey through different industries spanning over 35 years, I can’t help but chuckle at the twists and turns that led me to where I am today – deeply immersed in the world of digital marketing. Starting as a leader in health and fitness, my career spanned roles from instructor to…
michellemosescdma