Tag: social-media
-
I Tested Sora AI for Video Creation – So You Do Not Have To
If you are new here, hi, I am Michelle, a freelance digital marketer and content marketing specialist who tests platforms, tools, and trends so small businesses and solopreneurs do not have to waste time or money figuring out what actually works. Before I get into my experience, here is a quick overview of what Sora…
michellemosescdma
-
Can AI Make Your Photos Talk? Yes. But Should It Replace You On Camera?
As a content marketer who supports small business owners and solopreneurs, I’m always testing out tools that make content creation easier and more efficient. Most of my clients are juggling a million things, and social media often becomes the task that gets pushed to “tomorrow.” So when I see a feature that promises quick, engaging…
-
When Engagement Is Low, Messaging Might Be the Real Issue
You’re posting consistently. You’re trying new formats. But the likes are low, the comments are quiet, and the saves are… nonexistent. Before you blame the algorithm, take a closer look at your message. Why It Matters: Engagement isn’t just about visibility, it’s about resonance. If your audience isn’t responding, they might not understand what you’re…
michellemosescdma
-
The (Not So) Glamorous Life of a Social Media Manager
So I made this AI-generated photo of myself looking all polished and professional; the kind of image that screams “I have it all together.” And while I love it (because yes, we deserve to feel fabulous), it got me thinking about how wildly different that image is from the actual day-to-day of being a social…
-
🤷🏾♀️Would You Trust an AI Twin to Represent Your Brand?
If you’ve ever wished you could clone yourself to handle your content marketing, you’re not alone. Between client work, admin tasks, and trying to stay visible online, showing up consistently especially on camera, can feel like a full-time job. That’s why I tested the AI twin feature from the Captions app. It creates a digital…
-
Why Showing Up Online Feels So Hard and How to Make It Easier
You know social media matters. You want to be consistent. But every time you sit down to post, it feels like a mountain. You’re not lazy, you’re overwhelmed. And here’s why: You’re trying to show up without a system. Why It Matters: Solopreneurs often treat social media like a daily decision. But without a framework,…
-
📈 Meta Ads for Small Business Owners: Part 1
Boosted Post vs. Ad Campaign—What’s the Real Difference🤷🏾♀️? Welcome to the first post in my three-part series on running ads through Meta Business Suite. If you’re a small business owner trying to DIY your digital marketing, this series is for you. I’ll walk you through the basics, break down the pros and cons, and share…
-
Beyond the Likes: Reclaiming Purpose in a Vanity-Driven Digital World
Before I stepped into the world of digital strategy, I spent 35 years in the health and wellness industry, specifically as a group fitness instructor and personal trainer. Back then, fitness was about community, empowerment, and transformation. It was sweaty high-fives, shared goals, and helping people feel strong from the inside out. But then came…
-
How to Talk to AI (and Actually Get What You Want)
Prompt engineering might sound like technical jargon, but at its heart, it’s simply the art of asking AI the right kind of questions. I like to think of prompts as flushed-out summaries, basically a way to take what’s floating around in your head and shape it just enough for AI to understand and respond meaningfully.…
-
LinkedIn for Social Media Managers, Small Biz Owners & Solopreneurs – Part 2 Grow your network, hire smart, and generate warm leads
LinkedIn isn’t just about being seen, it’s about being remembered. And in 2025, it remains one of the few digital spaces where small business owners, solopreneurs, and managers can build real relationships that drive actual business growth. In Part 1, we talked visibility and content. Now, let’s go deeper into using LinkedIn as a growth…
Michelle Moses | Social Media Management For Small Businesses 