Tag: Social Media Services
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I Tested Sora AI for Video Creation – So You Do Not Have To
If you are new here, hi, I am Michelle, a freelance digital marketer and content marketing specialist who tests platforms, tools, and trends so small businesses and solopreneurs do not have to waste time or money figuring out what actually works. Before I get into my experience, here is a quick overview of what Sora…
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The (Not So) Glamorous Life of a Social Media Manager
So I made this AI-generated photo of myself looking all polished and professional; the kind of image that screams “I have it all together.” And while I love it (because yes, we deserve to feel fabulous), it got me thinking about how wildly different that image is from the actual day-to-day of being a social…
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🤷🏾♀️Would You Trust an AI Twin to Represent Your Brand?
If you’ve ever wished you could clone yourself to handle your content marketing, you’re not alone. Between client work, admin tasks, and trying to stay visible online, showing up consistently especially on camera, can feel like a full-time job. That’s why I tested the AI twin feature from the Captions app. It creates a digital…
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Why Showing Up Online Feels So Hard and How to Make It Easier
You know social media matters. You want to be consistent. But every time you sit down to post, it feels like a mountain. You’re not lazy, you’re overwhelmed. And here’s why: You’re trying to show up without a system. Why It Matters: Solopreneurs often treat social media like a daily decision. But without a framework,…
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Meta Ads for Small Business Owners: Part 3
Meta Business Suite Ads: What You Can Do (and What’s Better Done by a Pro) Welcome to the final post in my three-part series on running ads through Meta. If you’re a small business owner trying to DIY your marketing, this series was built to help you understand your options, avoid common pitfalls, and make…
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Meta Ads for Small Business Owners: Part 2
Should You Boost That Post? Pros, Cons & Real Talk Welcome back to my three-part series on running ads through Meta Business Suite. If you’re a small business owner trying to navigate digital marketing solo, this series is designed to help you understand your options and make smart, confident decisions with your ad spend. In…
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📈 Meta Ads for Small Business Owners: Part 1
Boosted Post vs. Ad Campaign—What’s the Real Difference🤷🏾♀️? Welcome to the first post in my three-part series on running ads through Meta Business Suite. If you’re a small business owner trying to DIY your digital marketing, this series is for you. I’ll walk you through the basics, break down the pros and cons, and share…
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Beyond the Likes: Reclaiming Purpose in a Vanity-Driven Digital World
Before I stepped into the world of digital strategy, I spent 35 years in the health and wellness industry, specifically as a group fitness instructor and personal trainer. Back then, fitness was about community, empowerment, and transformation. It was sweaty high-fives, shared goals, and helping people feel strong from the inside out. But then came…
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From Posts to Professionalism: How Small Business Owners Can Navigate Employee Social Media
I recently had the chance to guest blog for The HR Pro (a client I love working with!) on a topic that’s becoming more and more relevant for small business owners: how to navigate employee social media in a way that protects your brand and empowers your team. Whether you’re a solopreneur or managing a…
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9 Best Practices to Supercharge Your LinkedIn Company Page
In today’s digital-first world, your company’s LinkedIn presence is more than just a profile; it’s a dynamic hub for brand storytelling, industry connections, and customer engagement. Whether you’re managing a startup page or optimizing one for a global enterprise, here are nine proven strategies to help your company stand out: First impressions matter. A fully…
Michelle Moses | Social Media Management For Small Businesses 