Tag: Social Media Services
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Meta Ads for Small Business Owners: Part 2
Should You Boost That Post? Pros, Cons & Real Talk Welcome back to my three-part series on running ads through Meta Business Suite. If you’re a small business owner trying to navigate digital marketing solo, this series is designed to help you understand your options and make smart, confident decisions with your ad spend. In…
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📈 Meta Ads for Small Business Owners: Part 1
Boosted Post vs. Ad Campaign—What’s the Real Difference🤷🏾♀️? Welcome to the first post in my three-part series on running ads through Meta Business Suite. If you’re a small business owner trying to DIY your digital marketing, this series is for you. I’ll walk you through the basics, break down the pros and cons, and share…
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Beyond the Likes: Reclaiming Purpose in a Vanity-Driven Digital World
Before I stepped into the world of digital strategy, I spent 35 years in the health and wellness industry, specifically as a group fitness instructor and personal trainer. Back then, fitness was about community, empowerment, and transformation. It was sweaty high-fives, shared goals, and helping people feel strong from the inside out. But then came…
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From Posts to Professionalism: How Small Business Owners Can Navigate Employee Social Media
I recently had the chance to guest blog for The HR Pro (a client I love working with!) on a topic that’s becoming more and more relevant for small business owners: how to navigate employee social media in a way that protects your brand and empowers your team. Whether you’re a solopreneur or managing a…
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9 Best Practices to Supercharge Your LinkedIn Company Page
In today’s digital-first world, your company’s LinkedIn presence is more than just a profile; it’s a dynamic hub for brand storytelling, industry connections, and customer engagement. Whether you’re managing a startup page or optimizing one for a global enterprise, here are nine proven strategies to help your company stand out: First impressions matter. A fully…
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Why Freelance Social Media Managers Put Your Success First!
You know what’s underrated? Having someone in your corner who genuinely wants to see you win. That’s the magic of freelance social media managers (SMMs)—we don’t just work for you, we work with you! Unlike big agencies juggling dozens of clients, freelancers like me get to fully immerse ourselves in your brand and craft a…
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Freelance vs. In-House: Choosing the Right Social Media & Content Marketing Strategy for Your Business
I am pretty confident that by now in the year 2026 on Beyoncé‘s Internet that you as a small business owner recognize the power of content marketing and social media in driving traffic and generating leads. So all that’s left to determine is whether you should hire freelance social media and content marketers or build…
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More Than Messaging: How to Stay Ahead in Strategic Communication Campaigns
In the ever-evolving digital landscape, successful communication isn’t about keeping up, it’s about staying ahead. Whether you’re managing your brand solo or with the help of a social media pro, understanding the why and how behind strategic communication campaigns can elevate your brand online. I recently completed the Strategic Communication Campaigns Specialization from the University…
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I Tested AI Avatars for Social Media Ads—So You Don’t Have To
Artificial intelligence is transforming marketing at lightning speed, and one of the latest trends is AI-generated avatars in advertisements. Intrigued, I decided to test AI Ads using the Captions app to see if they could be a game-changer for small business owners and solopreneurs. I created three ads for my business, and while the tech…
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Maximizing Testimonials and Reviews on Social Media: Best Practices for Different Industries
Your testimonials might be impressive, but if they’re not driving sales or getting shared, what’s the point? Let’s talk about what actually works. Social proof is a powerful tool in digital marketing, and testimonials and reviews play a crucial role in influencing potential customers. Over the years of crafting social media content for various clients,…
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Michelle Moses | Social Media Management For Small Businesses 