Tag: Social Media Services
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I Tested AI Avatars for Social Media Ads—So You Don’t Have To
Artificial intelligence is transforming marketing at lightning speed, and one of the latest trends is AI-generated avatars in advertisements. Intrigued, I decided to test AI Ads using the Captions app to see if they could be a game-changer for small business owners and solopreneurs. I created three ads for my business, and while the tech…
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Maximizing Testimonials and Reviews on Social Media: Best Practices for Different Industries
Your testimonials might be impressive, but if they’re not driving sales or getting shared, what’s the point? Let’s talk about what actually works. Social proof is a powerful tool in digital marketing, and testimonials and reviews play a crucial role in influencing potential customers. Over the years of crafting social media content for various clients,…
michellemosescdma
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Part Two: Actionable Steps for Small Business Owners to Drive Website Traffic Using Social Media
So, how can small business owners and social media marketers harness organic social media for website traffic? Here are practical steps to get started: Optimize Your Social Media ProfilesEnsure your bio, website link, and contact details are up-to-date and compelling. A well-crafted profile acts as a mini landing page that guides visitors to your website.…
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How My Google Ads Certifications Benefit You🫵🏾!!!
📚As a dedicated content marketer, digital marketer, and social media manager, I always stay updated in the industry and I recently renewed my Google Ads Search and Display certifications through Google Skillshop. Here’s how my certifications can benefit you! Google Ads Search 1. Boosted Campaign Performance: With this certification, I can craft laser-focused ads that…
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Social Media Trends for Real Estate in 2025: Here’s What You Need to Know
Are your social media efforts not yielding the leads or engagement you hoped for? You’re not alone. Real estate professionals face a rapidly evolving landscape on platforms like Instagram, Facebook, LinkedIn, YouTube, and TikTok. Buyers and sellers rely heavily on these platforms to make decisions, but standing out amidst the noise can feel impossible. Key…
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Boost Your Email Newsletter Subscriptions with These 3 Proven Strategies
As a business owner, you know the power of a well-crafted email newsletter. But getting people to subscribe can be a challenge. Here are three strategies that I have found incredibly effective in boosting my clients’ email newsletter subscriptions: 1. Static Graphic Templates Using your brand colors, aesthetics, and fonts, I create eye-catching static graphics…
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A Twist on KPIs For Social Media – Now THIS is Manageable ROI!
It’s called the ‘algorithm’ and the key to social media success lies in how well you can keep your audience interested, informed, inspired, and involved. To truly connect with your followers, it’s essential to understand the significance of these elements and incorporate them into your social media strategy. 1. Keep People Interested:To captivate your audience’s…
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Understanding Great Content for Your Social Media Page
In the ever-evolving world of social media, creating great content is essential for engaging with your audience and standing out among the noise. But what exactly defines great content? While it may vary from person to person, there are some universal elements to consider when aiming to produce top-notch content for your social media page.…
michellemosescdma
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How My Varied Background Shaped My Marketing Career
When I think about my journey through different industries spanning over 35 years, I can’t help but chuckle at the twists and turns that led me to where I am today – deeply immersed in the world of digital marketing. Starting as a leader in health and fitness, my career spanned roles from instructor to…
michellemosescdma
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Freelance vs Employee: Conflict or Best of Both Worlds 🤷🏾♀️?
I have always been an extroverted introvert; and although I had been informally doing social media management a few years before I really looked seriously at it as a career one year before Covid hit. I had started a podcast and a blog page for my health and wellness brand, Live Well with Michelle, and…
