Tag: social-media
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LinkedIn for Social Media Managers, Small Biz Owners & Solopreneurs – Part 2 Grow your network, hire smart, and generate warm leads
LinkedIn isn’t just about being seen, it’s about being remembered. And in 2025, it remains one of the few digital spaces where small business owners, solopreneurs, and managers can build real relationships that drive actual business growth. In Part 1, we talked visibility and content. Now, let’s go deeper into using LinkedIn as a growth…
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More Than Messaging: How to Stay Ahead in Strategic Communication Campaigns
In the ever-evolving digital landscape, successful communication isn’t about keeping up, it’s about staying ahead. Whether you’re managing your brand solo or with the help of a social media pro, understanding the why and how behind strategic communication campaigns can elevate your brand online. I recently completed the Strategic Communication Campaigns Specialization from the University…
michellemosescdma
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I Tested AI Avatars for Social Media Ads—So You Don’t Have To
Artificial intelligence is transforming marketing at lightning speed, and one of the latest trends is AI-generated avatars in advertisements. Intrigued, I decided to test AI Ads using the Captions app to see if they could be a game-changer for small business owners and solopreneurs. I created three ads for my business, and while the tech…
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Maximizing Testimonials and Reviews on Social Media: Best Practices for Different Industries
Your testimonials might be impressive, but if they’re not driving sales or getting shared, what’s the point? Let’s talk about what actually works. Social proof is a powerful tool in digital marketing, and testimonials and reviews play a crucial role in influencing potential customers. Over the years of crafting social media content for various clients,…
michellemosescdma
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Part Two: Actionable Steps for Small Business Owners to Drive Website Traffic Using Social Media
So, how can small business owners and social media marketers harness organic social media for website traffic? Here are practical steps to get started: Organic social media is a powerful driver of website traffic when used strategically. Implementing these strategies consistently can make a significant impact on your website traffic—but you don’t have to navigate…
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Social Media Trends for Real Estate in 2025: Here’s What You Need to Know
Are your social media efforts not yielding the leads or engagement you hoped for? You’re not alone. Real estate professionals face a rapidly evolving landscape on platforms like Instagram, Facebook, LinkedIn, YouTube, and TikTok. Buyers and sellers rely heavily on these platforms to make decisions, but standing out amidst the noise can feel impossible. Key…
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Navigating the World of Micro-Convo Networks
Threads has been out for a whole year already🤯??? To be honest, I haven’t been very active on the platform, or any of the Micro-Convo Networking Platforms😔. Among all the platforms out there, Micro-Convo Networks—think Twitter/X, Threads, and Blue Sky—have a special vibe. They mix microblogging, chats, and a decentralized twist. So how do you…
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Why I Still Use Hashtags on Instagram
Hey there, fellow social media enthusiasts and small business owners! Today, I want to talk about a topic that’s been buzzing around the online marketing world lately: hashtags. Recently, there’s been some news suggesting that hashtags aren’t as important on Instagram anymore. But I’m here to present an opposing view and share why I still…
michellemosescdma
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Boost Your Email Newsletter Subscriptions with These 3 Proven Strategies
As a business owner, you know the power of a well-crafted email newsletter. But getting people to subscribe can be a challenge. Here are three strategies that I have found incredibly effective in boosting my clients’ email newsletter subscriptions: 1. Static Graphic Templates Using your brand colors, aesthetics, and fonts, I create eye-catching static graphics…
Michelle Moses | Social Media Management For Small Businesses 