Tag: marketing strategy

• From Posts to Professionalism: How Small Business Owners Can Navigate Employee Social Media

  I recently had the chance to guest blog for The HR Pro (a client I love working with!) on a topic that’s becoming more and more relevant for small business owners: how to navigate employee social media in a way that protects your brand and empowers your team. Whether you’re a solopreneur or managing a…

  michellemosescdma

  August 27, 2025

  Ethics, Integrity, Responsibility, Social Media Services

  Human Resources, marketing strategy, Social Media Content Strategy, Social Media Services, social media tips

• LinkedIn Ad Formats That HR Pros Shouldn’t Ignore

  If you’re an HR professional looking to strengthen your presence on LinkedIn, it’s time to think beyond status updates and job listings. Whether you’re hiring, hosting events, or positioning yourself as a thought leader, LinkedIn has ad tools designed to boost visibility and drive results. Here are two formats you might be overlooking—and why they…

  michellemosescdma

  July 17, 2025

  AI, content-marketing, Digital Advertising, Performance Marketing, Social Media Services

  content-marketing, digital-marketing, Human Resources, LinkedIn, marketing strategy, networking-online, Social Media Content Strategy

• How to Talk to AI (and Actually Get What You Want)

  Prompt engineering might sound like technical jargon, but at its heart, it’s simply the art of asking AI the right kind of questions. I like to think of prompts as flushed-out summaries, basically a way to take what’s floating around in your head and shape it just enough for AI to understand and respond meaningfully.…

  michellemosescdma

  June 29, 2025

  AI, content, content-marketing, digital-marketing

  content, content-creation, content-marketing, dailyprompt, digital-marketing, marketing, marketing strategy, Social Media Content Strategy, social media tips, social-media, storytelling, writing

• LinkedIn for Social Media Managers, Small Biz Owners & Solopreneurs – Part 2 Grow your network, hire smart, and generate warm leads

  LinkedIn isn’t just about being seen, it’s about being remembered. And in 2025, it remains one of the few digital spaces where small business owners, solopreneurs, and managers can build real relationships that drive actual business growth. In Part 1, we talked visibility and content. Now, let’s go deeper into using LinkedIn as a growth…

  michellemosescdma

  June 25, 2025

  content-marketing, digital-marketing

  content, content-creation, content-marketing, digital-marketing, LinkedIn, marketing, marketing strategy, networking-online, Social Media Content Strategy, social media tips, social-media, storytelling

• Freelance vs. In-House: Choosing the Right Social Media & Content Marketing Strategy for Your Business

  I am pretty confident that by now in the year 2025 on Beyoncé‘s Internet that you as a small business owner recognize the power of content marketing and social media in driving traffic and generating leads. So all that’s left to determine is whether you should hire freelance social media and content marketers or build…

  michellemosescdma

  June 24, 2025

  content-marketing, digital-marketing, Social Media Services

  digital-marketing, marketing strategy, Social Media Content Strategy, Social Media Services, social media tips

• More Than Messaging: How to Stay Ahead in Strategic Communication Campaigns

  In the ever-evolving digital landscape, successful communication isn’t about keeping up, it’s about staying ahead. Whether you’re managing your brand solo or with the help of a social media pro, understanding the why and how behind strategic communication campaigns can elevate your brand online. I recently completed the Strategic Communication Campaigns Specialization from the University…

  michellemosescdma

  June 21, 2025

  content, content-marketing, Digital Advertising, digital-marketing, Performance Marketing, Social Media Services

  content, content-creation, content-marketing, digital-marketing, email-marketing, marketing, marketing journey, marketing strategy, Social Media Content Strategy, Social Media Services, social media tips, social-media, storytelling

• I Tested AI Avatars for Social Media Ads—So You Don’t Have To

  Artificial intelligence is transforming marketing at lightning speed, and one of the latest trends is AI-generated avatars in advertisements. Intrigued, I decided to test AI Ads using the Captions app to see if they could be a game-changer for small business owners and solopreneurs. I created three ads for my business, and while the tech…

  michellemosescdma

  May 27, 2025

  content-marketing, digital-marketing, Ethics, Integrity, Performance Marketing, Responsibility, Social Media Services

  content-marketing, digital-marketing, marketing strategy, Social Media Content Strategy, Social Media Services, social media tips, social-media, storytelling

• Maximizing Testimonials and Reviews on Social Media: Best Practices for Different Industries

  Your testimonials might be impressive, but if they’re not driving sales or getting shared, what’s the point? Let’s talk about what actually works. Social proof is a powerful tool in digital marketing, and testimonials and reviews play a crucial role in influencing potential customers. Over the years of crafting social media content for various clients,…

  michellemosescdma

  May 26, 2025

  content-marketing, Digital Advertising, digital-marketing, Ethics, Integrity, Performance Marketing, Social Media Services

  content, content-marketing, digital-marketing, email, email-marketing, marketing, marketing journey, marketing strategy, Social Media Content Strategy, Social Media Services, social media tips, social-media, storytelling, website traffic

• Part Two: Actionable Steps for Small Business Owners to Drive Website Traffic Using Social Media

  So, how can small business owners and social media marketers harness organic social media for website traffic? Here are practical steps to get started: Organic social media is a powerful driver of website traffic when used strategically. Implementing these strategies consistently can make a significant impact on your website traffic—but you don’t have to navigate…

  michellemosescdma

  May 20, 2025

  content-marketing, digital-marketing, Performance Marketing, Social Media Services

  content-marketing, digital-marketing, marketing strategy, Social Media Content Strategy, Social Media Services, social media tips, social-media

• The Role of Organic Social Media in Driving Traffic to Your Website – Part One

  This blog post is Part One of a two-part series exploring how organic social media can be a game-changer for driving traffic to your website. In this first installment, we’ll uncover why social media is a crucial tool for increasing visibility, engagement, and clicks to your site. Then, in Part Two, we’ll look at actionable…

  michellemosescdma

  May 20, 2025

  content-marketing, digital-marketing, Performance Marketing

  digital-marketing, marketing strategy, Social Media Content Strategy, social media tips, website traffic