Tag: marketing strategy
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How My Google Ads Certifications Benefit You🫵🏾!!!
📚As a dedicated content marketer, digital marketer, and social media manager, I always stay updated in the industry and I recently renewed my Google Ads Search and Display certifications through Google Skillshop. Here’s how my certifications can benefit you! Google Ads Search 1. Boosted Campaign Performance: With this certification, I can craft laser-focused ads that…
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Social Media Trends for Real Estate in 2025: Here’s What You Need to Know
Are your social media efforts not yielding the leads or engagement you hoped for? You’re not alone. Real estate professionals face a rapidly evolving landscape on platforms like Instagram, Facebook, LinkedIn, YouTube, and TikTok. Buyers and sellers rely heavily on these platforms to make decisions, but standing out amidst the noise can feel impossible. Key…
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Why I Still Use Hashtags on Instagram
Hey there, fellow social media enthusiasts and small business owners! Today, I want to talk about a topic that’s been buzzing around the online marketing world lately: hashtags. Recently, there’s been some news suggesting that hashtags aren’t as important on Instagram anymore. But I’m here to present an opposing view and share why I still…
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Boost Your Email Newsletter Subscriptions with These 3 Proven Strategies
As a business owner, you know the power of a well-crafted email newsletter. But getting people to subscribe can be a challenge. Here are three strategies that I have found incredibly effective in boosting my clients’ email newsletter subscriptions: 1. Static Graphic Templates Using your brand colors, aesthetics, and fonts, I create eye-catching static graphics…
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A Twist on KPIs For Social Media – Now THIS is Manageable ROI!
It’s called the ‘algorithm’ and the key to social media success lies in how well you can keep your audience interested, informed, inspired, and involved. To truly connect with your followers, it’s essential to understand the significance of these elements and incorporate them into your social media strategy. 1. Keep People Interested:To captivate your audience’s…
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Elevate Your Instagram Game with Highlights!
If you’re not already using those nifty little circles that sit right below your bio to their full potential, you’re missing out on a chance to showcase your best content and engage your audience even further! Here are three takeaways and four best practices to ensure you’re making the most of Instagram highlights: Takeaway #1:…
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Showcasing Your Company Culture: Leveraging the Power of Social Media
Did you know that social media platforms offer a powerful way for employers to showcase their company culture and values? In today’s digital age, your online presence speaks volumes about your brand and social media is your megaphone to the world. You have the opportunity to create engaging content that highlights what makes your company…
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Mastering Shareable Content: A Social Media Strategy Must
In a world where likes, shares, and comments reign supreme, crafting content that sparks conversations is key to standing out in the digital landscape. Platforms are not just looking at the number of followers you have, but how engaged your audience is with the content you share. So, what’s the secret sauce to creating content…
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Organic Social Media: Your Secret Weapon for Outshining the Competition
Organic social media, when done right, can be a game-changer for businesses looking to stand out and engage with their target audience in a meaningful way. Let me break it down for you: Why Organic Social Media Is Essential: Action Items to Improve Your Organic Content Strategy: In conclusion, organic social media is not just…
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How My Varied Background Shaped My Marketing Career
When I think about my journey through different industries spanning over 35 years, I can’t help but chuckle at the twists and turns that led me to where I am today – deeply immersed in the world of digital marketing. Starting as a leader in health and fitness, my career spanned roles from instructor to…
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Michelle Moses | Social Media Management For Small Businesses 