Tag: marketing strategy
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I Tested Sora AI for Video Creation – So You Do Not Have To
If you are new here, hi, I am Michelle, a freelance digital marketer and content marketing specialist who tests platforms, tools, and trends so small businesses and solopreneurs do not have to waste time or money figuring out what actually works. Before I get into my experience, here is a quick overview of what Sora…
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When Engagement Is Low, Messaging Might Be the Real Issue
You’re posting consistently. You’re trying new formats. But the likes are low, the comments are quiet, and the saves are… nonexistent. Before you blame the algorithm, take a closer look at your message. Why It Matters: Engagement isn’t just about visibility, it’s about resonance. If your audience isn’t responding, they might not understand what you’re…
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Meta Ads for Small Business Owners: Part 3
Meta Business Suite Ads: What You Can Do (and What’s Better Done by a Pro) Welcome to the final post in my three-part series on running ads through Meta. If you’re a small business owner trying to DIY your marketing, this series was built to help you understand your options, avoid common pitfalls, and make…
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Meta Ads for Small Business Owners: Part 2
Should You Boost That Post? Pros, Cons & Real Talk Welcome back to my three-part series on running ads through Meta Business Suite. If you’re a small business owner trying to navigate digital marketing solo, this series is designed to help you understand your options and make smart, confident decisions with your ad spend. In…
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📈 Meta Ads for Small Business Owners: Part 1
Boosted Post vs. Ad Campaign—What’s the Real Difference🤷🏾♀️? Welcome to the first post in my three-part series on running ads through Meta Business Suite. If you’re a small business owner trying to DIY your digital marketing, this series is for you. I’ll walk you through the basics, break down the pros and cons, and share…
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Beyond the Likes: Reclaiming Purpose in a Vanity-Driven Digital World
Before I stepped into the world of digital strategy, I spent 35 years in the health and wellness industry, specifically as a group fitness instructor and personal trainer. Back then, fitness was about community, empowerment, and transformation. It was sweaty high-fives, shared goals, and helping people feel strong from the inside out. But then came…
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Email Marketing That Converts
Part 2 of 2: Smarter Campaigns, Stronger Connections In Part 1 of this series, I shared key takeaways regarding E-commerce Marketing and Email Campaigns, specifically around optimizing online storefronts and customer journeys. Now let’s talk about the second half: email marketing. Because while social media gets the spotlight, email is still one of the most…
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E-Commerce Marketing Insights
Part 1 of 2: E-Commerce Strategy That Converts Why E-Commerce Strategy Matters More Than Ever Whether you’re selling products, services, or digital downloads, your online storefront needs more than just good design, it needs a strategy. This course reinforced how critical it is to understand the customer journey from discovery to checkout, and how to…
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From Posts to Professionalism: How Small Business Owners Can Navigate Employee Social Media
I recently had the chance to guest blog for The HR Pro (a client I love working with!) on a topic that’s becoming more and more relevant for small business owners: how to navigate employee social media in a way that protects your brand and empowers your team. Whether you’re a solopreneur or managing a…
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LinkedIn Ad Formats That HR Pros Shouldn’t Ignore
If you’re an HR professional looking to strengthen your presence on LinkedIn, it’s time to think beyond status updates and job listings. Whether you’re hiring, hosting events, or positioning yourself as a thought leader, LinkedIn has ad tools designed to boost visibility and drive results. Here are two formats you might be overlooking—and why they…
Michelle Moses | Social Media Management For Small Businesses 